Website & 3D Brand Experience for Polymorphic Capital

Client

Polymorphic Capital

Niche

Finance

Polymorphic Capital is a contemporary investment company operating within the Web3 ecosystem. The firm invests in high-potential startups and projects that utilize emerging technologies to develop novel business models and solve real-world problems.

Client and task

They approached Understand Creative Agency with the challenge of transforming their existing one-page website into a more user-friendly and informative multi-page experience. They also needed a 3D model that would effectively communicate the project’s core ideas and objectives.

Services

Design

Web

SAIT

polymorphic.capital

Our task wasn't simply to improve the website's aesthetics, but to enrich its content and highlight Polymorphic Capital's unique strengths. We aimed to showcase the company's adaptability and agility across diverse markets and conditions.

Solution

We began by carefully examining their brand identity and existing landing page to ensure continuity while introducing fresh, innovative ideas.

We added a navigation menu to the homepage with buttons leading to newly created pages, including a dedicated section outlining the company’s investment theses and key investors. Interactive elements were incorporated throughout to enhance user engagement.

For the Portfolio section, we developed an intuitive slider with navigation dots and a "View all" button directing visitors to a dedicated portfolio page.
We also implemented several design solutions to streamline the display of investment year and stage information, ensuring clarity and visual appeal.

In the Team section, we incorporated interactive elements that, when clicked, open a page with more detailed information about each team member.

For the Latest section, we implemented a feature to showcase three articles with filters by company and industry, along with a View All button for easy access to additional content.

The concept of bridging the traditional and modern worlds was woven throughout the site's design. The 3D animation incorporated the circle and square symbolism from Polymorphic Capital's logo, representing these two worlds. This visual metaphor effectively illustrated how Polymorphic Capital seamlessly blends traditional and contemporary approaches.